The company Snap Inc. went public today – that means it is now publicly traded and is worth 33 billion dollars. They own nothing, there is no inventory, no product produced that you can ‘drop on your foot’, it is described below. This whole concept makes my way of thinking obsolete.
From Wikipedia: Core functionality
Snapchat is primarily used for creating multimedia messages referred to as “snaps”; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.[28][29] A feature known as “Geofilters” was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.[30][31] The “Lens” feature, introduced in September 2015, allows users to add real-time effects into their snaps by using face detection technology which is activated by long-pressing on a face within the viewfinder.[32]
Snaps can be directed privately to selected contacts, or to a semi-public “Story”.[19] The private message photo snaps can be viewed for a user-specified length of time (1 to 10 seconds as determined by the sender) before they become inaccessible. Users were previously required to hold down on the screen in order to view a snap; this behavior was removed in July 2015.[33] The requirement to hold on the screen was intended to frustrate the ability to take screenshots of snaps; the Snapchat app does not prevent screenshots from being taken, but can notify the sender if it detects that it has been saved. However, these notifications can be bypassed through either unauthorized modifications to the app or by obtaining the image through external means.[5][13][34] One snap per day can be replayed for free; additional replays can be purchased using microtransactions.[35]