This was the text under the photo of a dead man slumped over the steering wheel of a car. It was an advertisement in the early 1970’s in Holland to induce citizens to follow the new regulation of wearing a seatbelt. There was a time [ancient] when motorcycle helmets and seatbelts were not mandated. Once they were there was a fine, to boot if you refused. Now The Netherlands [the term ‘Holland’ is officially not available to reference the country] has put a fine in place for not wearing a face mask. I have yet to see so potent an ad, although I can think of a few suggestions.